When young artists are just starting out, many don’t have a team or the money to hire someone to manage their social media, so the task of managing that online presence often falls to the artist. This isn’t a bad thing; it just means that the artist has to be aware of how to use social media to best engage their fans. Here are some tips to making your Facebook page really shine and reach as many of your fans as possible.
Post Great Photos
Photo posts engage Facebook users more than any other kind of post, and users also share more photos than any other kind of post. Therefore, it stands to reason that if you want a lot of fan interaction on your page, you should be sharing photos the most. If you have a gig coming up, share a flyer for the event. Get a friend or part of your crew to take a photo of you while you’re performing to post later. Post photos of yourself working on music to fill the lull that a page can fall into between music releases. You don’t even have to be an amazing photographer, and there are some great resources out there to help you take the best photos that you can. Instagram is a fantastic tool for creating great looking photos, and there are plenty of good basic phone photography tutorials out there.
Limit Personal Posting from Artist Page
Some things are better left on your personal page. If you are crossposting everything from your personal Facebook page, you may want to pay closer attention to what you’re saying. The most recent example I can think of is an artist posted a long status that involved a story about witnessing a late night fight in a Waffle House. Was it a funny personal anecdote? Sure. Was it fitting with their brand and appropriate for their artist page? Not so much. If there were a Venn diagram made of your personal posts and your professional posts, there would be a very small overlap in the middle. Just like in a good movie where every shot should progress the story, every post you make to your professional page should move you forward and relate to your music.
Master the Business Casual Tone
While personal posts to a professional page should be limited, that doesn’t mean that every post has to feel stiff and formal. Correct spelling, grammar, working links, and limited use of emoticons can really go a long way in making the words on your page appear more professional. When interacting directly with fans, you want to be friendly and informative, but not overly casual or “robotic.” Every interaction you have with your fans has the potential to be a business transaction down the road, so you should always strive to put your best foot forward.
Fill Out Your “About” Tab
It can be easy to neglect a simple bio, but by filling our your About tab, you give your fans a landing page with your basic information, should they ever need or want to find it. You can be making great posts, but if your About tab is completely devoid of content, your fans will have to piece together your story from your posts. Having a bio on file is good anyway, because you can use in it in your press kit and press releases. The task can seem daunting, because while we all like talking about ourselves, it can be harder to put it into words. To get around that, see if you can recruit a friend or a member of your crew to sit down with you to piece together a bio. You tell your friend what you want included, and your friend can write it all down for you to break down that “writing about yourself” barrier. UndercoverRecruiter has a great breakdown of how to write a good bio for your page.
Facebook is a great way to keep in touch with family and friends, and it is also a powerful tool for your music career. Having a polished, professional Facebook page is a big first step to rounding our your artist branding. Half of the battle is filling our your artist info, and after that, it will just take some time to figure out what to post and how to post it. Keeping a professional but light tone and posting great visual content helps your page retain current fans and attract new ones.